Augure by Launchmetrics specializes in providing advanced Public Relations (PR) software and data insights to over 1,000 PR, Communication, and Public Affairs teams globally. The company operates in the PR and influencer marketing industry, offering tools that help clients manage their reputation, grow their journalist database, and gain more media coverage. Augure's platform enables users to identify and engage with key influencers, thereby increasing the impact of their campaigns across various channels. The business model revolves around a subscription-based service, where clients pay for access to the software and its features. Revenue is generated through these subscriptions and additional services such as influencer discovery and data analytics. Augure serves a diverse range of clients, including large corporations like Sony PlayStation Iberica and Disneyland Paris, as well as smaller PR agencies. The company focuses on making data-driven decisions and measuring success at every step, ensuring that clients can develop powerful influencer marketing strategies that resonate with their target audiences.

Keywords: PR software, influencer engagement, media coverage, data insights, reputation management, journalist database, subscription service, influencer discovery, data analytics, campaign impact.