Backyard Brains is a pioneering company in the field of neuroscience education, providing innovative tools and resources designed to make complex brain science accessible to students and educators. Operating primarily in the educational technology market, the company serves high school and college students, teachers, and educational institutions.

The core product line includes the SpikerBox, a device that allows users to hear and visualize neuron activity, and various brain-machine interface kits that enable hands-on experiments. These products are designed to demystify neuroscience by providing practical, engaging, and interactive learning experiences.

Backyard Brains operates on a direct-to-consumer business model, selling its products through its website and various educational distributors. Revenue is generated through the sale of these educational kits and supplementary materials. The company also engages in educational outreach through summer research fellowships and workshops, further promoting its mission to make neuroscience education accessible and exciting.

Keywords: neuroscience, education, SpikerBox, brain-machine interface, students, educators, hands-on experiments, educational technology, direct-to-consumer, outreach.