Bird.co is a startup that specializes in electric scooters, designed and engineered in the United States. The company operates in the urban mobility market, providing a sustainable and efficient mode of transportation for city dwellers. Bird's primary clients are urban commuters looking for an eco-friendly alternative to traditional transportation methods. The company also targets tourists and short-distance travelers who need a quick and convenient way to navigate through congested city streets.

Bird's business model revolves around both rental and direct sales. For rentals, users can locate and unlock a Bird scooter using the Bird app, which acts as a digital key. The app also provides real-time information on battery life, range, and location tracking. The rental fees are typically based on a per-minute usage rate, generating a steady stream of revenue from frequent users. Additionally, Bird offers the option to purchase their scooters, such as the Bird One, which boasts features like a 30-mile range, anti-theft GPS, and regenerative braking. This direct sales approach allows Bird to diversify its revenue streams.

The company makes money through these rental fees and direct sales. By continually updating the app with new features and functionalities, Bird ensures a high level of user engagement and satisfaction. The scooters are built to last, with durable materials and a one-year warranty, making them a reliable choice for consumers.

Bird also emphasizes safety and responsible riding through initiatives like the Safe Streets tour, which educates users on road rules and safe riding practices. This not only enhances user experience but also promotes a positive brand image.

Keywords: electric scooters, urban mobility, eco-friendly, commuters, rentals, direct sales, Bird app, GPS tracking, durable design, safety education.