Blurb is a platform that enables individuals and businesses to create, print, and sell professional quality photo books, wall art, and magazines. Serving a diverse clientele from photographers and artists to authors and businesses, Blurb operates in the self-publishing and print-on-demand market. The business model revolves around offering customizable print products that can be ordered in small or large quantities, with options for global distribution through their bookstore, Amazon, and a network of over 38,000 retailers, libraries, and schools. Revenue is generated through the sale of these print products and associated services. Blurb's integration with Adobe Lightroom allows for seamless photo imports, enhancing the user experience. The company stands out by offering affordable paperbacks, hardbacks, and premium prints, catering to both personal and professional needs.

Keywords: self-publishing, print-on-demand, photo books, wall art, magazines, global distribution, Adobe Lightroom, customizable prints, professional quality, affordable.