ciValue is a technology company specializing in customer data analytics for the retail industry. The company operates a Customer DNA platform that leverages thousands of data points to model purchase behavior, lifestyle and dietary preferences, brand affinity, and predict future purchases. This platform supports retailers and brands in making better assortment, trade, and marketing decisions by providing actionable insights. ciValue serves clients in various retail sectors, including grocery, health and beauty, and DIY, among others. The business model is based on a self-serve collaboration platform that allows retailers and brands to align their strategies with customer preferences, thereby enhancing customer engagement and satisfaction. ciValue generates revenue through subscriptions and service fees for its data analytics and machine learning solutions. The company has been recognized by Gartner as a Cool Vendor for its excellent execution of customer expectations.

Keywords: Customer DNA, retail analytics, purchase behavior, machine learning, data points, assortment decisions, trade decisions, marketing decisions, customer engagement, retail sectors.