Founded in 2014, Hotjar is a self-funded, profitable, and fully distributed company that provides a comprehensive suite of tools for businesses selling online. Hotjar's primary service is to help companies understand user behavior through features like heatmaps, session recordings, and feedback polls. This enables marketing, analytics, UX, and CRO teams to make data-driven decisions to improve user experience and increase conversion rates. Hotjar operates in the digital analytics market, serving a wide range of clients from small startups to large enterprises. The business model is subscription-based, offering various pricing tiers to cater to different needs and budgets. Revenue is generated through these subscriptions, with additional income from premium features and services. Hotjar's team of 100 employees works remotely, embracing a flexible working environment that promotes respect, transparency, and collaboration. The company is committed to creating value for its users and building a sustainable, purposeful business.

Keywords: user behavior, heatmaps, session recordings, feedback polls, UX improvement, conversion rate optimization, digital analytics, subscription model, remote work, data-driven decisions.