IDEO is a global design and innovation firm that partners with businesses to transform their operations and create breakthrough products. Serving a diverse range of clients from startups to large corporations, IDEO operates in the design and innovation market. The firm employs a unique approach by blending diverse teams of experts, from anthropologists to food scientists, to tackle any challenge. IDEO's business model revolves around consulting services, where they gain empathy and understanding to inspire new ideas and test intuitions. Revenue is generated through project-based engagements, workshops, and educational programs like IDEOU, which teaches creative problem-solving at scale. The company also collaborates with educational institutions like New York University to improve organizational culture and student experiences.

Keywords: design innovation, business transformation, breakthrough products, strategic futures, diverse teams, consulting services, empathy-driven, educational programs, organizational culture, creative problem-solving.