Kantar is a leading global data, insights, and consulting company that helps businesses understand their customers and drive growth. Operating in the market research industry, Kantar provides a wide range of services including advertising, media and public relations (PR) analytics, audience measurement, brand growth consulting, consumer and shopper retail analysis, customer experience management, health innovation research, and sustainability consulting.

Kantar serves a diverse clientele ranging from multinational corporations to local businesses across various sectors such as retail, healthcare, media, and consumer goods. The company leverages its extensive expertise and innovative methodologies to deliver actionable insights that help clients make informed decisions and optimize their strategies.

Kantar operates on a business-to-business (B2B) model, offering tailored research and consulting services to meet the specific needs of its clients. The company generates revenue through a combination of subscription-based services, project-based consulting fees, and the sale of proprietary data and analytics tools.

In response to the challenges posed by the pandemic, Kantar has adapted its offerings to address the changing needs of businesses and consumers. For example, the company has provided insights into how the pandemic has affected consumer behavior, such as the increase in households playing console games on their TVs. Kantar's global presence and local expertise enable it to deliver relevant and impactful insights to clients worldwide.

Kantar's unique strength lies in its diverse team of experts, innovative research methodologies, and comprehensive understanding of people and markets. This combination allows Kantar to provide clients with a holistic view of their target audiences and the factors driving their behavior.

Keywords: data insights, market research, consulting, advertising analytics, audience measurement, brand growth, consumer behavior, customer experience, health innovation, sustainability.