Oculid operates in the digital analytics market, providing an eye-tracking platform that delivers comprehensive insights into user behavior. The platform is designed to help businesses understand where people look and what actions they take when interacting with digital products, packaging, campaigns, and brands. By analyzing video replays, heatmaps, clicks, test durations, and task completions, Oculid enables companies to optimize user experience and improve engagement. The primary clients served by Oculid include digital marketers, UX/UI designers, and product managers who seek to enhance their digital offerings based on empirical data. The business model is subscription-based, with clients paying for access to the platform's various analytical tools and features. Revenue is generated through these subscriptions as well as potential add-on services like custom analytics and consulting.

Keywords: eye-tracking, user behavior, heatmaps, video replays, digital analytics, UX optimization, engagement metrics, subscription model, digital marketing, user experience.