PicnicHealth is a healthcare technology startup that operates in the digital health records and medical research sectors. The company's primary service involves collecting, digitizing, and encrypting all of a patient's medical records, then organizing them into an intuitive, easy-to-access timeline. This service is designed to help patients keep track of their health history, understand their test results, and share their comprehensive medical history with doctors and loved ones.

In addition to this, PicnicHealth also offers its users the option to contribute their de-identified medical data to medical research. By partnering with leading researchers worldwide, the company aims to develop breakthroughs in medicine and advance scientific knowledge. This dual approach allows PicnicHealth to serve both individual patients and the broader medical community.

PicnicHealth's business model is likely based on a combination of user subscription fees for access to their digital health record service, and partnerships or agreements with research institutions that utilize the de-identified medical data provided by PicnicHealth's users.

In summary, PicnicHealth operates in the intersection of personal health management and medical research, providing a valuable service to individuals who want to better manage their health records, while also contributing to the advancement of medical science.

Keywords: Healthcare Technology, Digital Health Records, Medical Research, Patient Services, Data Encryption, Medical History, Health Management, Medical Breakthroughs, Research Partnerships, User Subscription.