Rael, founded in 2017 by three Korean American women in Los Angeles, including CEO Yanghee Paik, is a startup dedicated to providing high-quality personal care products. The company focuses on menstrual and skincare solutions, aiming to empower individuals to make healthier choices for their bodies. Rael operates in the personal care market, specifically targeting people who menstruate and those who suffer from hormonal acne.

Rael's product line includes organic period care items such as pads, tampons, and menstrual cups, as well as skincare products like sheet masks and acne patches. These products are designed with clean, effective ingredients, often inspired by Korean Beauty (K-Beauty) technology, which is known for its innovative and high-performance skincare solutions.

The company's business model is direct-to-consumer (DTC), meaning they sell their products directly to customers through their website, getrael.com. This model allows Rael to maintain control over the customer experience and build a loyal customer base. They also offer educational content on their website, providing valuable information about menstrual health and skincare, which helps to engage and retain customers.

Rael generates revenue through the sale of its products. They offer various purchasing options, including one-time purchases and subscription services, which provide a steady stream of recurring income. Additionally, Rael incentivizes larger purchases by offering free shipping on orders over a certain amount, encouraging customers to buy more.

In summary, Rael is a personal care startup that provides organic period care and skincare products, leveraging K-Beauty technology to address hormonal acne. They serve individuals who menstruate and those seeking effective skincare solutions, operating primarily through a direct-to-consumer model.

Keywords: menstrual care, skincare, organic products, K-Beauty, hormonal acne, direct-to-consumer, personal care, health education, subscription service, clean ingredients.