RethinkDB is a pioneering open-source database designed to facilitate the development of realtime web and mobile applications. It serves developers and businesses that require low-latency, high-throughput data interactions, such as those found in multiplayer games, realtime dashboards, and collaborative web apps like Google Docs and Trello. Operating in the database and software development market, RethinkDB offers a unique 'realtime push' architecture that continuously pushes updated query results to applications, eliminating the need for traditional polling methods. This architecture significantly reduces the time and effort required to build scalable realtime applications.

RethinkDB's business model is centered around providing a robust, scalable database solution that is freely available as open-source software. The company generates revenue through support services, consulting, and potentially through enterprise-grade features or hosted solutions. Its core product is designed to simplify complex data infrastructure tasks, offering features like flexible indexing, data push notifications, and support for joins, location-aware apps, multimedia storage, and time series data.

The company operates within the broader ecosystem of developers and businesses that need efficient, scalable solutions for managing realtime data. By leveraging a community-driven development process, RethinkDB benefits from contributions by over 100 developers worldwide, ensuring continuous improvement and innovation.

Keywords: realtime database, open-source, JSON, low-latency, high-throughput, web apps, mobile apps, data push, scalable, community-driven.