Rota is a technology company that specializes in workforce management solutions, catering to organizations that are driven by people. The company operates in the staffing and workforce management market, providing a platform that integrates both internal and external staffing processes. Rota's technology allows organizations to manage their entire workforce in one place, leveraging data-driven insights to optimize staffing outcomes. The platform supports various sectors, including healthcare, by enabling organizations to flexibly manage their staffing needs through a combination of internal staff and external workers, such as casual pool or agency staff. Rota's business model is based on a software-as-a-service (SaaS) approach, where clients pay for access to the platform and its features. The company generates revenue through subscription fees and possibly additional service fees for premium features or support. Rota serves a diverse range of clients, from healthcare providers to other people-driven organizations, helping them improve productivity and build long-term relationships with their workforce.

Keywords: workforce management, staffing solutions, data-driven insights, healthcare staffing, SaaS, internal workforce, external workforce, productivity, client relationships, flexible staffing.