True&Co. is a direct-to-consumer lingerie brand specializing in bras and underwear that prioritize comfort and inclusivity. The company operates in the intimate apparel market, targeting women of all body types and sizes. True&Co. offers a wide range of products including wireless bras, bralettes, and various styles of underwear. The business model is primarily e-commerce, allowing customers to shop online and benefit from features like free shipping and bundle discounts. True&Co. generates revenue through direct sales on its website, leveraging data-driven insights to continually refine its product offerings and fit. The company serves a diverse clientele, from everyday consumers to those seeking plus-size options, and emphasizes community-driven design and feedback.

Keywords: lingerie, bras, underwear, comfort, inclusivity, e-commerce, wireless, bralette, plus-size, community-driven