UDG Healthcare plc operates as a global leader in healthcare advisory, communications, commercial, and clinical services. The company serves a diverse range of clients including pharmaceutical, biotech, and medical device companies. UDG Healthcare operates in the healthcare market, providing specialized services that include strategic consulting, analytics, benchmarking, clinical manufacturing, and packaging. The business model revolves around offering high-value, integrated solutions that help clients navigate complex healthcare landscapes, improve patient outcomes, and achieve operational efficiency. Revenue is generated through a combination of long-term contracts, project-based work, and recurring service agreements. The company's growth strategy includes both organic development and strategic acquisitions to expand its geographical footprint and service offerings. Key areas of focus include scientific and creative communications, digital and patient-centered content, and specialized agencies in behavioral science and rare diseases.

Keywords: healthcare advisory, clinical services, pharmaceutical, biotech, medical device, strategic consulting, analytics, clinical manufacturing, packaging, patient outcomes.